But I'd like to further the argument for why they should be avoided.įirst, yes they do work in the short-term. And yes, they work in the short-term, and unless you are very principled, it's hard to avoid them. I ran Product Engineering at a competing startup (hundreds of millions of MAUs) that tested/employed similar flows. As a former employee, I am quite happy about my equity growth. These practices are done because it works.Ġ: They changed it so I would report to the product lead, which is odd for an EM to report into a product chain and the only instance within the company ever.ġ: Many friends are startup founders and I've been at a few startups myself-a byproduct of being in the Bay Area-and Reddit's growth numbers are impressive. These dark patterns have been normalized on other websites. Yes, power users complain-and still continue using the site-but the casual user does not. 4 years later, Reddit's DAU, MAU, and revenue have all grown at ridiculous rates. Now let me explain the other side of the story. After a few months of this, it was obvious that I was going to be reigned in or let go I immediately transferred to a different org. There was a new product lead who joined with many good ideas, but some of them were dark patterns that I heavily protested. I am responsible for / contributed to a few features like the current signup flow, AMP pages, push notifications, email digests, app download interstitials, etc. I was the EM for Reddit's Growth team around this time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |